#Bite toothpaste bits. full#

#Bite toothpaste bits. full#

“I was still working full time, and then I was on Bite until two or three in the morning,” McCormick recalls. After noticing her own wastefulness while going through countless mini toothpaste tubes on business trips, McCormick embarked on the venture with zero experience in the oral care industry. Lindsay McCormick founded Bite in 2017 to give consumers a toothpaste alternative that was plastic-free from start to finish. A single package of the tablets can run around $10, and many companies are getting in on the action: Native, Hello, and Archtek, to name a few.īut the undisputed leader in the toothpaste tablet revolution is Bite, the company that made the little bits go viral in the first place. It’s currently valued at about $20 million and expected to almost double over the next five years. With so many benefits, it’s no surprise that the market for plastic-free toothpaste tablets is growing. (Liquid mixtures are prone to breeding bacteria and mold over time, so without these ingredients, toothpaste wouldn’t stay fresh). Bite’s toothpaste tablets use all-natural ingredients like sodium bicarbonate (standard baking soda), calcium carbonate (the stuff that makes up limestone), and xylitol (a natural sweetener).Įven better, tablet formulas have no need for potentially harmful preservatives such as parabens. In addition to a focus on protecting the planet, brands like Bite place a strong emphasis on ingredients that are good for the body, too. Many toothpaste tablet brands use a similar formula as compared to leading oral care brands.

Just because this toothpaste comes in a solid state doesn’t mean consumers have to sacrifice any health benefits, or that satisfactory fresh-mouth feeling delivered by traditional toothpaste. In hopes of mitigating plastic pollution, more and more consumers are saying goodbye to tubes altogether and instead, adding these eco-friendly toothpaste tablets to their daily oral care routine. Using them requires chewing a single tablet and letting it dissolve into a paste with a little help from saliva, or a swig of water before brushing. Often packaged in reusable aluminum or glass jars, toothpaste tablets are essentially toothpaste in a powdered form that’s pressed into a pill-sized tablet.

But rather than reinvent the tubes themselves, a unique solution to the plastic pandemic is rising in popularity - zero-waste toothpaste tablets. An estimated 1.5 billion toothpaste tubes are discarded into landfills every year worldwide, and a lot of that plastic ends up in the ocean.